Our Advantage
The StrateSci advantage comes from combining:
- Real business decision making experience
- State of the art marketing research expertise
- Deep consumer insight
Example Of Our Founder
The story of our founder, Dr. Robert Kaiser, demonstrates this combination in action. Dr. Kaiser has a Ph.D. in Psychology, has taught marketing research and statistics at UCLA, and has been involved in marketing research for more than 10 years. He has employed his understanding of consumer behavior and advanced statistical methods in the marketing research industry for a variety of consumer oriented clients.
He combines this research expertise and consumer insight with real world business experience. He served as Marketing Vice President for EarthLink, responsible for the overall brand strategy, resource allocation, and consumer demand. He has held a VP position responsible for "line functions" such as direct marketing, online marketing, marketing operations and marketing metrics.
Because he has had the "responsibility for the numbers", he provides StrateSci with a vision of how to make marketing sciences most relevant to the urgent strategic and tactical decisions marketing managers and executives are constantly faced with. This experience and understanding is uncommon in consulting partners combining the know-how of marketing science with practical knowledge of marketing management.
Let us put our knowledge and experience to use against your business problems.