Identify The Solution
Before designing the actual research instrument, two crucial decisions must be made in light of the objectives - who is the audience, and what is the right way to reach them.
Identify the right target. It is imperative to identify the right audience to talk to. A second major pitfall is talking to the wrong audience. Too often assume that a sample of convenience will suffice, this can lead to seriously flawed decisions. The business goal MUST drives this choice.
Identify the right method. Identify the right method. To ensure success we evaluate your business need and target audience to determine the best method of gathering information. We bring to bear a variety of techniques, including
- Internet based surveys
- CATI Telephone surveys
- Mail survey
- In-person survey (e.g., central location, mall intercept)
- One-on-One Interview
- Focus groups
While we present this as a straightforward process, the data collection method will be impacted by the type of instrument that will be designed and the type of analysis that is planned.
The previous stage in the process: Frame the question
The next stage in the process: Design the measurement